Case Study United Airlines
prepare a 3–4 page document, double spaced in APA format concerning the following:
As the industry watches to see how United Airlines’ strategy performs against American’s strategy, management at United Airlinse is anxiously monitoring market signs to determine its next competitive move. It has underestimated American in the past, and despite the fact that with billions of dollars invested and strategies that cannot be easily abandoned, United Airlines needs to be prepared to respond to changing industry needs as quickly as they are detected.
You have been asked to join a strategic planning discussion, and hoping to contribute to the meeting, you decide to take one more look at United Airline's situation to see if you can formulate some insight that could give the company an edge against American.
Your analysis includes the following elements: