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SAINT MKT301/ SAINT MKT301 MODULE 7 QUIZ 4
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Posted on 12/27/2015 at 8:58:48 PM
 
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SAINT MKT301/ SAINT MKT301 MODULE 7 QUIZ 4
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Posted on 12/27/2015 at 8:58:48 PM
 
Posted By : Bestmind
   
 
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Question1. Question: A(n) __________ is a set of symbols that the sender transmits. encoder feedback loop message media decoder Question 2. Question : An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) __________ appeal. rational structural emotional moral standard Question 3. Question : Display media includes __________. newspapers magazines television company websites billboards Question 4. Question : __________ is very believable because news stories, features, sponsorships, and events seem more real and believable to readers than ads do. Differentiated marketing Public relations Direct marketing Sales promotion Personal selling Question 5. Question : HP's advertising agency assembles words and illustrations into an advertisement that conveys the company's intended brand message. In the context of the communication process, HP is __________. messaging encoding sending decoding responding Question 6. Question : Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the __________ function of public relations. press relations product publicity investor relations lobbying development Question

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